For the launch of the 2023 Dodge Hornet, we developed a fast paced AR racing game and challenged users to take a break from doom scrolling, and inject a little thrill into their day. Taking queues from vintage video games like Sonic or Mario, we developed a fun, simple game that required users to steer using head movements to collect as many hornets as possible in 60 seconds. To highlight the sporty R/T trim, we included an R/T Powershot feature that triggered a speed boost.
Agency: Huge
Creative Director: Freddy Orlando