For the launch of the 2023 Dodge Hornet, we developed a fast paced AR racing game and challenged users to take a break from doom scrolling, and inject a little thrill into their day. Taking queues from vintage video games like Sonic or Mario, we developed a fun, simple game that required users to steer using head movements to collect as many hornets as possible in 60 seconds. To highlight the sporty R/T trim, we included an R/T Powershot feature that triggered a speed boost.
Agency: Huge
Creative Director: Freddy Orlando
In our constant quest to elevate paid digital for Stellantis, I've spent a lot of time evolving my skills in the world of motion graphics and video editing. Here's a swath of things I've worked on recently. Most notable being the Jeep Wagoneer S reveal which made its way onto digital OOH boards at Penn Station in New York.
Agency: Huge
Creative Director: Freddy Orlando
Social campaign for Jeep celebrating the Apple iOS update that separated the association between a little blue car and the most capable off-road vehicle. The campaign was well received, garnered over 53,000 organic impressions on Instagram and was covered by numerous news outlets worldwide.
Agency: Huge
Creative Directors: Aaron Doyle & Dwayne Raupp
Awards: Shorty’s Best Use of an Emoji
In 2021, a friend and I launched an independent record label. During the height of a global pandemic we somehow managed to successfully release multiple records for various bands. My role was to design all of the branding for the label and bands including social content, videos, album art, packaging and logos.
App concept created at the beginning of the COVID-19 pandemic to assist major retailers and shoppers alike in managing store capacity to promote social distancing and create a safer shopping experience. Consumer and associate flows were created to cover both ends of the user spectrum.
Agency: Huge
Creative Director: Dwayne Raupp
Icon & wordmark design for motorcycle buying/selling app RumbleOn. We needed to refresh their brand to feel modern, fast and all sorts of slick. We developed a flexible brand system that works in a variety of applications including OOH, OLA, apparel and a custom wrapped Airstream.
Agency: Huge
Creative Directors: Dwayne Raupp & Rachel Kayuk
Art directed brand asset creation including casting, wardrobe, photo shoot and retouching to support OnStar’s 2018 ‘Be Safe Out There’ campaign.
After 3 weeks of shooting, 40 tons of ice, shutting down a major LA freeway and destroying a perfectly good Chevy Equinox, we created an asset library that could visually communicate the benefits of OnStar for the foreseeable future.
Agency: Campbell Ewald
Creative Director: Jim Millis
Photographer: Dana Neibert
Website redesign for the UnitedHealth Group corporate website. The challenge here was creating organized elegant ways to display a multitude of long form content types. We used pops of color and bold type to set UHG apart and create a best-in-class website of this kind.
Agency: Huge
Creative Directors: Rachel Kayuk & Dwayne Raupp
A while back, I joined a Pennsylvania based a punk band called The Code. I created a fresh new logo, designed some apparel, and had the opportunity to collaborate with Rock Bottom Brewing to create a limited edition beer with custom labels. We promoted it online a bunch, and played some shows around the midwest. Good times.
Art directed all asset creation, photography, retouching and implementation into Ford.com while adhering to the Ford Taurus brand story.
Agency: Team Detroit
Creative Director: Monica Malden-Stevens
Photographer: David Westphal
Art directed all asset creation, photography, retouching and implementation into Ford.com while adhering to the Ford Super Duty brand story.
Agency: Team Detroit
Creative Director: Monica Malden-Stevens
Photographer: John Roe